On the date of 9 March 2016, it was announced clearly that football match tickets for away games in the Premier League were to be capped at £30 for the next three seasons from 2016 to 2019, following negotiations between all 20 clubs and Premier League chief executive Richard Scudamore.
A phone meeting with representatives of each club was arranged by Scudamore following the signing of the new lucrative TV deal, worth £5.14billion, which started in the 2016-17 campaign.
It is believed that there were opposing opinions during the ground-breaking discussions, but the majority of the popularity swayed those negative voices and ultimately saw all 20 clubs agree to the Premier League football ticket price deal.
The change of price was so well-supported that the £30 price cap still would have been imposed through a vote, due to the backing of at least 14 different clubs making it Premier League policy.
Negotiations over the change were prompted by mass protests over the cost of Premier League football tickets in England, with many supporters backing to saying ‘football without fans is nothing’ with large banners in the stands during top-flight games.
In an official Premier League statement announcing the change, away supporters have been praised for buying football tickets for matches in other stadiums all over the country to distinguish atmospheres in England from those in other countries.
“Premiership League clubs have solidly agreed that for next three seasons away football league fans will be able to join Premiership League matches and pay no more than £30 for each of their football tickets.
“Football Clubs know that away football fans have a unique status. They are vital for match atmosphere and stimulate the reaction from home fans that distinguishes English Premiership League matches from those of other football leagues.”
The £30 away football ticket price cap still stands a just a compromise arrangement though, with fan groups such as the Football Supporters’ Federation (FSF) continuing to hassle the Twenty’s Plenty campaign to cap football ticket prices at £20.
Understandably, it’s fair to say the vast majority of clubs weren’t keen to agree to that when the key talks took place two years ago, but chief of the top-flight Scudamore was happy to drive £30 as the figure to agree on after months of the topic being debated.
“This unique standing has long been understood by football clubs, who are currently providing away football fans with a range of measures designed to assist them, including the “Away Supporters’ Initiative (ASI)”, introduced in 2013,” the English Premier League statement read.
“Away football fans have extra travel costs and pay individual football match prices, as season football ticket and other discounts are not available to them and the responsibility for them is shared between football Clubs and therefore it is right that there is a collective inventiveness to help them.
“At their last meeting on 4 February 2016, the football clubs solidly agreed that more should be done to help away football fans and after deliberation of a range of options, have now decided to introduce the new £30 maximum price for away football tickets.”
Different countries such as Spain, Germany, Italy and France which hold Europe’s biggest clubs have been charging much less than in England for their football tickets for years, and now hopefully this change in policy continues to have a widespread benefit for all supporters.