Marketing is the key to the success of any enterprise that values success. In business as in life, we have to keep growing. The moment we stop growing, we die. Any organization that stagnates will soon be wiped of existence. Initially, marketing was done using word of mouth, posters, radio, print documents, and television, but more effective methods of marketing have been presented to businesses today. A new platform has been introduced for doing business; the internet. Any serious enterprise is aware that for it to maintain its existence and success, it has to adapt to its environment. Most businesses today have realized this truth and that’s why most organizations are rushing to secure a place online. Consequently, marketing has gone from being a manual thing to being more digital. Digital marketing has proven to be not only very beneficial but also vital. Let’s explore the true value of digital marketing to your business.
Building and Maintaining Relationships
Before the internet, most interactions you’d have with your clients would be analog. You could only interact with a few clients at one moment; probably, one client per employee. And the number of employees who can interact with clients is also limited. So not much interaction can be achieved that way. Using digital marketing techniques like email marketing and text messaging, you can not only secure and maintain relationships with clients easily but you can also do so with various clients at a go. If you were to collect contact information from clients manually, it would take you a while, and a lot of ink and paper will go to waste. Remember, there will also be the process of entering all the acquired information into a database, and that will waster both time and energy. Email marketing allows you to collect the emails of interested clients and immediately start a relationship with them. furthermore, you can collect the email addresses of even 100 clients in one instance. That means in a day, you could even have acquired more than a thousand new clients, and you could retain more than 800 of them. Achieving this degree of success using traditional marketing methods is impossible. That’s the value of digital marketing. It saves you both time, and money, and enables you to achieve results that before seemed unattainable.
Social media has proved to be a necessity in most people’s lives. Enterprises have realized that most people spend most of their time interacting with friends, family, and strangers on social media. Therefore, instead of trying to reach to these people using traditional marketing methods, most businesses have determined that it would be best reach out to their prospects where they spend most of their time. Businesses have opened their own accounts on social media sites, and have given their prospects the opportunity to learn more about them from these accounts. Even when a prospect visits their websites, they will have the option of following them on the various social media sites where they have accounts, and they will post regular updates regarding the latest things they are offering. Social media has proven to be very beneficial for most organizations, and therefore a very powerful digital marketing tool.
Return on Investment (ROI)
When it comes to ROI, traditional marketing methods cannot say a thing to digital marketing. Small and upcoming business benefit significantly from this aspect of digital marketing. Digital marketing enables businesses to invest a small amount of their financing to marketing, and in turn, makeup to ten times or more, of what they invested. Moreover, its methods are more effective than traditional ones. On the internet, the probability of people accessing your products is much higher than using traditional marketing methods. This means that the chances of acquiring new clients and them actually buying your products and services is much higher. Digital marketing, therefore, delivers conversions at alarming rates. With the right strategies and techniques, it can save a business a lot of money while in turn generating a considerable amount of income.
Search Engine Optimization (SEO) is a digital marketing technique that businesses employ to generate as much traffic as possible to their websites and blogs. SEO enables your website to have a place on the first page of the search results of a search engine like Google, or Yahoo. Parxavenue Ltd. reveals that when most people search for something using a search engine, they rarely view the results past the first page. That means that if your website isn’t among the results on the first page, there is a chance no one will ever know your products or services exist online. But if you secure a place in the results of the first page of a search engine, then whatever you are offering to the world will get a good chance of being recognized. The reason most people never go past the first page is that they’ve innately been conditioned that whatever they are looking for is within the results on the first page and that those results are the most accurate results that contain what they are looking for. And this is true most of the time. Therefore, if you’re website appears among the results on the first page of a search engine’s results, it means those who view it will have the sense that your content or products are legitimate and credible. The more people are able to access your content or products, the higher you’ll keep ranking on search engines, and the more audience your business will have.
Digital marketing is the new wave of marketing, and an effective one. It’s not going away; if anything, as long as the internet is there, it’ll keep growing to kingdom come. Chances are that the internet is not going anywhere for a very very very long time. That means that the vitality of digital marketing will increase exponentially as the years go by and more companies turn digital. Digital Marketing is the lifeblood of any organization that relies on online success. If that’s you, then you know you must do.