WordPress is a great tool for content creation and website design. But what is the point of having an interesting site with a beautiful design if nobody sees it because it is not optimized for search engines? Google pays more attention to content, keywords, and meta than to design. That’s why there are some SEO optimizations that you can put in place to improve your visibility in the SERPs. Today, we share with you ten tips to optimize your WordPress site for SEO.
1 # Content
This first tip is not a surprise. Content is what makes your site’s identity, but also what helps Google classify it on specific queries. Your content must be descriptive, informative, unique and contain your main keywords. Do not just think about your content regarding optimization for search engines but also for your visitors. They appreciate qualitative content that provides value and provides perspectives.
2 # Linking
Establish partnerships with other sites in your industry and sites of authority (sites with a high ranking) and get backlinks. This will help increase the authority of your domain and your influence in Google’s eyes. If a large number of quality sites point to yours, Google will consider it a good source for users. But do not buy links from low-quality sites, poor quality directories or any other questionable place. Think about quality before quantity!
Your internal mesh is also important. It makes it possible to organize the structure of your site, to facilitate the reading of your visitors – when the linked page is relevant – and to spread the SEO juice within it.
3 # Image Name
Your images are not just there to illustrate what you’re saying because they can provide additional information and help Google rank your site on a specific query. Google Image results can reduce a lot of traffic to a site so do not underestimate it. Use proper image names to include the keyword on which you want to position yourself. It would be a big error to leave an image name like DSC8989.jpg because Google would not be able to understand your image and classify it. The ALT tag is also an attribute that you can use to describe your pictures with additional keywords. They have good SEO power.
4 # Permalinks
Optimize your permalinks for search engines. For example, if your page mentions specific Bordeaux wine names, prefer http://yoursite.com/vin-marques-bordeaux/ instead of http://yoursite.com/page-id?567. Google takes into account the first words of a permalink so do not waste them with words links. Include keywords and relevant terms that will help your visitors know directly what your content will return.
5 # Sitemap
Use a sitemap to make Google’s crawl easier. When it comes to improving your rankings, an XML sitemap can be a good partner. It allows Google to understand your site structure when crawling it easily. Sitemaps are URL inclusion protocols since they tell search engines what to crawl. With plugins like Google XML Sitemap, it’s very easy to install.
6 # Themes
Use themes optimized for search engines. Some of them have too dense codes that will decrease the speed performance of your site. Since this is one of Google’s SEO criteria, this could reduce your chances of getting a good ranking.
7 # Meta
Use title tags and meta descriptions to describe your site. They participate in the ranking of your content and highlight specific keywords. The Hn contribute to the organization of the content of your site and facilitates its indexing. Use them sensibly because keyword cannibalization strategies (link) are penalized. They must be unique, descriptive and use your main keywords.
8 # Social networks
Social networks are a great way to promote your site, increase your visibility and share your expertise. If, in addition to your content, you share articles from your industry, you will develop your network and users will be more likely to share your content and refer you to you.
9 # White hat
Do not use Black Hat techniques to fool Google. If the search engine realizes it, it will penalize your overall ranking signal. Prefer long-term strategies that will be effective longer than questionable techniques. They represent SEO ‘quick wins’ SEO optimizations, which can improve your SEO fast enough.
10 # Flash
Do not use Flash because Google can not crawl it. You would miss out on great opportunities to rank your site.